During the last US general elections, Fox News' Jesse Walters coined the term 'Beyonce Voters' to describe/ refer to single ladies who voted. Walters stated that these Beyonce Voters weren't independent, as the affiliation with the megastar would otherwise have you believe. In fact, he argued that they were arguably the most dependent percentile, depending on the government for their basic needs as they cannot otherwise afford without husbands in the mix. These same single ladies make up 1/4 of the American electorate i.e. they are a powerful quota not to engage with. In the end, Obama won the single ladies by 76% in the last election. Why? Arguably it could be because his platform promised the provision of the things Walter argues these Beyonce Voters needed from the government in the first place i.e. contraception; free healthcare; and equal pay (heaven forbid we earn what we rightfully deserve considering we undertake the same workload as our male counterparts, but I digress).
Eventbrite 'Free Events' Exhibition at the OXO Tower